At present, a number of car companies have changed their channels and hope to open up the channel resources of the two brands for sharing. Under the background that Geely, Chery and other independent brands have returned to a brand and channels, the other main force of the independent brand, SAIC-GM-Wuling, has also begun a new integration exploration. At the same time, it is very common for foreign-owned car companies and domestic joint venture partners to put imported and domestic cars in a channel and connect to the car. As the Chinese auto market is valued by more companies, new joint ventures are added, new models are influxed, and channel strategies are adjusted. The acceptance of grid-connected sales in foreign-owned automakers is also increasing. SAIC-Wuling's Baojun and Wuling will share channels Three years ago, SAIC-GM-Wuling officially entered the field of cars. In order to better separate the upcoming car and the prestigious Wuling micro-car, SAIC-GM-Wuling not only released a special car brand Baojun, but also recruited large-scale dealers under the Baojun brand to establish a separate car channel. At present, SAIC-GM-Wuling will integrate the two channels while retaining the two brands of Wuling and Baojun. In the future, R&D, production and sales will realize the linkage and resource sharing of the two brands. According to the assumption of SAIC-GM-Wuling, after the channel is opened, it will bring double sales promotion and brand promotion to Baojun brand. For a joint venture independent brand such as Baojun, the main space for survival lies in the county-level market where the joint venture brand network has not touched and is more grounded. With the Wuling brand's coverage of more than 90% in the county and township market, Baojun brand can achieve channel sinking in a short period of time, which is an advantage that other brands are hard to match. At the same time, for Baojun, which has not been established for a long time and has limited brand awareness, Wuling can also quickly increase brand awareness. "At present, SAIC-GM-Wuling has reached a customer level of 10 million. These customers have a high awareness and trust in the Wuling brand. After the cooperation between Baojun and Wuling, the upgrade appeal of these customers may become a resource of Baojun brand. "Shangfeng General Wuling brand director Liang Xiaodong said. Chery Jaguar Land Rover imports joint venture and online sales After three years of preparation, the plan of the joint venture Jaguar Land Rover model developed by Jaguar Land Rover and the Chinese local brand Chery has entered the final preparation stage. According to Jaguar Land Rover Greater China President Gao Bo revealed during the Beijing Auto Show this year. At the end of the year, the first Chinese-made Land Rover will drive out of its factory in Changshu. According to the marketing integration plan reached by Chery and Jaguar Land Rover in the second half of 2013, domestic and imported cars will be sold in one network in the future. In other words, the addition of Jaguar Land Rover new dealers must be jointly approved or authorized by Chery and Jaguar Land Rover. Starting from this program, Jaguar Land Rover China plans to set up an integrated marketing department to be responsible for the marketing, sales and after-sales services of Jaguar Land Rover imported cars and domestic cars. The Chery Jaguar Land Rover market and other departments will also move into the Jaguar Land Rover (China) office area and work in conjunction with the associated departments. Volkswagen shrinks imported car sales front In September last year, Volkswagen imported cars announced that it will cooperate with Shanghai Volkswagen in a strategic network to sell some imported models in third- and fourth-tier cities through some authorized dealers of Shanghai Volkswagen. The first batch of models included the Touareg and Mattwe luxury multi-purpose commercial vehicles, and the first batch of Shanghai Volkswagen authorized dealers involved in the cooperation were mostly located in the blank market of small and medium-sized cities that Volkswagen imported cars have not yet touched. After several months of trials, Su Weiming, executive vice president of the Volkswagen Group, decided to shrink the front. “This cooperation is not the cooperation of the first and second-tier cities, but the cooperation of the third, fourth and fifth-tier cities.†Su Weiming emphasized that “the first- and second-tier cities have no plans to cooperate with Shanghai Volkswagen.†At the same time, the marketing cooperation with Shanghai Volkswagen. The number of outlets is 90, and the proportion of the Shanghai Volkswagen system is about 10-15%. This is a change from the 120 previously announced. Su Weiming emphasized that Shanghai Volkswagen outlets operate mass-imported cars, and the purpose is not to pursue sales, but to do market development. "The cooperation between Volkswagen imported cars and Shanghai Volkswagen has just begun, and there are new adjustments this year." Su Weiming said that at present, the number of Volkswagen imported car sales outlets has increased from 124 to 150, mainly focusing on first- and second-tier cities. A small part of the coverage of third- and fourth-tier cities. Shanghai Volkswagen's Volkswagen imported car sales will be mainly in the third, fourth and fifth tier cities. “Occasionally there will be first- and second-tier cities. “If it happens that imported cars are not doing well, it is just a supplement.†Jia Mingwei, deputy general manager of sales and marketing at Shanghai Volkswagen Automotive Co., Ltd. also said that the principle of cooperation with Volkswagen imported cars is in the layout of the 3, 4 and 5 lines, and basically will not enter in the first and second tier cities. "But it does not mean that it will never enter. On many occasions, Su Weiming emphasized that in this transformation, Shanghai Volkswagen and the mass import channel are “complementary and mutually beneficialâ€. Renault China pushes channel integration Recently, Renault China announced that Chen Guozhang, the CEO of the company, is leaving, and Chen Hao is the senior director of sales and marketing of Renault China, responsible for the sales, marketing, network expansion and after-sales service of the Renault brand. At the same time, he will continue to serve as the head of the sales department of Dongfeng Renault. Chen Wei told the media that the integration of the Renault system will follow the development model of Nissan in China. Renault will develop in China with “a brand image and a networkâ€. Renault China will continue to exist as a specific organization, and specific sales, markets, etc. The work is undertaken by the joint venture company. “Channel integration has always been a problem that bothers both Chinese and foreign parties. So we involved this issue at the beginning of the negotiations and pre-integrated before the model went on the market.†Chen Wei said that after the business integration, Renault will have only one in China in the future. The sales network, led by Dongfeng Renault, unified planning and unified layout in terms of market and sales. "The Renault product line is not too rich. If the network is sold, it will undoubtedly cause waste of resources." Automotive analyst Zhang Zhiyong said that at present, Renault's models sold in China include 7 models including Koleo, Fenglang and Latitude. After the integration of the two channels, the product lines can complement each other, which is conducive to the development of the Renault brand in China. According to Chen Wei, in the future, in the management of dealer resources, priority will be given to incorporating existing import distributors into the new sales system. "But this does not mean that all import dealers can enter the new sales system. After Renault's domestic production, the sales scale is definitely far greater than the imported products, and new requirements will be placed on the distributor's exhibition area, service capacity and asset capacity. Soon after, we will unveil new network standards as a standard to recruit dealers." Best Grill Brush,Bbq Brush,Grill Cleaning Brush,Weber Grill Brush Guangtai Union Industrial Co Ltd , https://www.yjguangtai.com