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The annual 3.15 International Consumer Rights Day has just ended, and the auto industry has inevitably become the leader, especially after-sales service departments. While the big car companies are competing to chase sales growth, the aftermarket is also receiving increasing attention. On March 15th, the Dongfeng Honda After-sales Service Brand Conference with the theme of “Commitment to service upgrade†was held at the same time in 354 special sales service stores across the country. It officially released a new after-sales service brand, “substantial trustâ€, Dongfeng Honda’s comprehensive Force the aftermarket.
It is understood that the new after-sales service brand released by Dongfeng Honda will bring real five major service commitments to the customer on the basis of preserving the original service, which will be summarized as “emotionalâ€, “fast†and “accurateâ€. "Reality" and "honesty" means that we must make full commitment and improvement in service attitude, time, quality, price, and feedback.
The release of the new after-sales brand will undoubtedly bring new changes to the after-sales service area for Dongfeng Honda, which is based on the long-term accumulation of Dongfeng Honda's service system over the years. From the establishment of the initial after-sales service department to the “531 Project†to the continuous system of product development, to the holding of national post-sales skill competitions, to joint education, and finally to the “substantial trust†after-sales service brand release, Higashimoto Honda is The aftermarket area has a long-term strategic plan.
In fact, Dongfeng Honda has held after-sales skill competitions for seven consecutive years, providing a platform for mutual learning and exchange among various specialty stores to enhance the professional skills of the entire sales channel, and ultimately enhancing the market competitiveness of Dongfeng Honda Special Stores and achieving customer satisfaction. Degree No.1. At the same time, in order to cultivate professional after-sales service personnel, Dongfeng Honda has officially launched joint education projects since 2012 to further improve service quality.
The years of after-sales strategic deployment made Dongfeng Honda rank the top three in China's after-sales service satisfaction index research report for the past three years. This is undoubtedly the greatest affirmation of Dongfeng Honda's persistence and commitment in the field of after-sales service.
With the launch of the brand-new “substantial trust†after-sales service brand, as well as the comprehensive upgrade of service system and network layout, it is believed that Dongfeng Honda can provide consumers with more substantial after-sales services in the future, and gain more trust and recognition while further The market sector has consolidated its foundation and enhanced its market competitiveness.