Liquid Blister Packaging Machine Liquid Blister Filling Sealing Machine,Filling Sealing Machine,Water Glass Packing Machine,Automatic Pouch Filling And Sealing Machine Wenzhou Grand Machinery Technology Co., Ltd. , https://www.dagemachinery.com
Purchasing mode forced sales model change Zhang Baoqing, director of cost procurement of Beijing Guangyao Oriental Group Co., Ltd. told reporters that fine decoration has become a common practice in the industry. The most direct result of this practice is that a large number of building materials do not need to be purchased in the era of rough houses. Home products are now required to be uniformly purchased by developers, including lighting products.
Zhang Baoqing told reporters that for scattered and personalized products, we all purchase through tendering, and for bulk and general building materials, we generally adopt strategic partners to purchase. The procurement model of lighting products is in the stage of transition from bidding procurement to strategic partners. Similar to other parts procurement, developers pay more attention to three aspects of lighting products: quality, price, installation and after-sales. Because lighting products have a problem of installation and commissioning and post-maintenance, it is very important that the manufacturer's services can keep up.
Chen Hao, manager of the public relations department of Hangzhou Hongyan Electric Co., Ltd., said that the market is forcing lighting companies to carry out transformation and upgrading. We are pursuing a transformation in the sales model, gradually expanding the field of real estate engineering procurement from all previous storefront sales models. In the field of real estate engineering procurement, affordable housing is our current strategic focus. Due to the high cost control requirements of the affordable housing, we mainly introduce some cost-effective lighting products.
According to Chen Wei, Hongyan Electric, which started as an electrician, has been involved in the LED industry since 2009. Through this energy-saving new light source product, it has cut into the entire lighting industry chain and has gained a lot in the real estate engineering market.
Coincidentally, the penetration of the real estate engineering market has become the consensus of lighting companies.
Zuo Huaimin, Marketing Manager of Marketing Center of Nanjing Handerson Technology Co., Ltd. told reporters that the company has already cooperated with developers, but it is still far from enough. The next step will continue to increase cooperation. At present, our cooperation with developers is some scattered projects obtained through bidding. We have not yet carried out long-term strategic cooperation with real estate developers. Next, we also want to seek strategic cooperation with developers, especially some large developers. .
The cost is the LED bottleneck, but the broad prospects correspond to the sales model shift is the product upgrade.
Chen Wei believes that energy-saving and intelligent is the development direction of future lighting products. In order to cope with the changes in the market, we have made great efforts in product upgrades, such as the development of LED products and intelligent control of nodes.
Zhang Baoqing also believes that LED products are much better than traditional lighting products in terms of energy saving and service life. Although they have not yet adopted LED products, they have always been very concerned.
Zuo Huaimin told reporters that in the communication with the developers, they found that they are more cautious about the use of LED products. The first factor is of course the price issue. The price of LED products is several times or even ten times that of other lighting products. Then there is the problem of stability and applicability of LED products. In the initial stage, LED products are more concerned with outdoor lighting. LED products that are specifically suitable for indoor lighting are still less in variety and style.
Zhang Baoqing also admitted to the reporter that there has been no reason to adopt LED products. In addition to the well-known price factors, the selection of LED products is also an important factor. For example, at present, we are exposed to LED products, there are more downlights and spotlights, and indoor LED products are less. I believe many developers have the same feelings as us.
But at the same time, Zuo Huaimin also believes that as a third-generation light source, LED products are definitely the future development trend. The penetration of LED products in the real estate market has been very obvious. Our brother company has just built a villa lighting project. The entire villa area of ​​several hundred thousand square meters adopts LED lighting. The effect is very good. The developers and owners are also very satisfied.
Yan Jiandong, assistant general manager of Purchasing Department of Jiangsu Xincheng Real Estate Co., Ltd. told reporters that the first factor to consider when purchasing lighting products is product quality, followed by price. The price of LED products is still relatively high, and the procurement is relatively small, accounting for about 10 of the total purchases. It is mainly used in high-end projects, and in addition to some large public buildings undertaken by the company.
According to Yan Jiandong, in the public buildings we built, the proportion of LED products used has reached more than 50, mainly considering the energy-saving effect of LED products in the process of use. As the market demand expands, the price of LED products should gradually decline, and we will consider the use of LED products in large areas.
Wang Caizhi, assistant manager of the Group Purchasing Department of Sunshine Real Estate Group Co., Ltd., believes that although the LED products have higher costs, they can play a role in the improvement of the decoration level of the house, which can be used as a small selling point in the sale of houses. Of course, due to cost considerations, our LED products are currently used in some high-end projects, and the procurement ratio accounts for about 20 of the total lighting products.
Hu Jingdong, LED Lighting Division of Shenzhen Tuobang Co., Ltd. (002139) Co., Ltd. told reporters that public buildings are the main application areas of indoor LED lighting. In the residential sector, the use of LED products is mainly concentrated in high-end residential buildings such as villas, and the price competitiveness of LED products in the ordinary residential sector is obviously insufficient. Considering the cost factor, developers are less likely to adopt LED products. But as the price of LED products continues to fall, this situation has begun to improve. In the long run, with the continuous improvement of product performance and the sharp drop in cost, LED lighting will occupy an important position in the future market including the real estate engineering market.