Shenyang: Wuling vowed to “make it bigger†to compete for a micro-vehicle
The mini-vehicle segment has long been dominated by models like the Wuling Zhiguang, Wuling Yangguang, and SPARK, all produced by SAIC-GM-Wuling. Recently, during an exclusive interview with this reporter, the General Manager of Shenyang General Motors Wuling shared some exciting insights: "Our current focus is on fully capturing the mini-vehicle market, aiming to achieve maximum growth and become a leading model factory in this sector."
According to recent data, from January to September this year, the domestic auto industry saw a 13% growth rate, while SAIC-GM-Wuling outperformed with a remarkable 26% increase. One standout product, the "Light of Wuling," achieved a record 10,898 units sold in September alone. Additionally, after adjusting the price of the 0.8L SPARK, sales jumped to 1,661 units. By October, the company's total production and sales had surpassed 180,000 units, with a market share exceeding 25%. This surpasses the annual production levels of 2003.
In comparison to other manufacturers—Changan at 36.82%, Hafei at 1.98%, Changhe at 8.63%, and FAW Ji at 9.93%—SAIC-GM-Wuling ranks second in the industry. This rapid growth is largely attributed to its innovative "China-Foreign" joint venture model. Since implementing advanced management systems like the Universal Global Manufacturing System, the company managed to reduce procurement costs by 230 million yuan between 2003 and June 2004. Market satisfaction increased by 20%, and annual production efficiency rose by 50%. The product development cycle was also cut from 3–4 years to just 1–2 years.
Wuling has evolved from a local state-owned enterprise into a modern car manufacturer with international standards. Looking ahead, Shenyang revealed the company’s ambitious plans for 2010: achieving 500,000 units in production and sales, with a domestic mini-vehicle market share exceeding 25% and an overseas share of 15%. The goal is to become a globally recognized manufacturing standard and a true model factory for mini-vehicles.
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