Yuchai Heavy Industry Receives Top Ten Influence Brand Awards for Five Consecutive Years

In 2008, Yuchai Heavy Industry was honored as one of the "Top Ten Influential Brands in the Chinese Construction Machinery Industry" by several authoritative platforms, including People's Daily Online, Sohu.com, China Brand.Net, and Sunshine 315.com. This recognition followed a rigorous selection process that included public voting and comprehensive evaluation of brand performance. It marked the fifth consecutive year that Yuchai has been awarded this prestigious title, reflecting its consistent efforts in innovation, strong social responsibility, and outstanding market reputation. Yuchai’s success is also attributed to its strategic approach in competing with foreign brands, helping to elevate the status of Chinese local brands on the global stage. The company has built a solid foundation over nearly two decades of development, becoming a leading manufacturer of medium and small full-hydraulic excavators in China. Its product range includes models such as the YC08, YC35, YC60, YC85, YC135, YC230LC, YC255LC, as well as small-radius rotation excavators like YC18SR, YC35SR, and YC75SR—offering more than 70 different models across twenty series. The company's machines are known for their compact design, reliable quality, powerful and efficient engines, and the use of high-quality imported hydraulic components. These features ensure that Yuchai's products meet international standards and have earned numerous national patents. Many of its products have also been certified as high-tech innovations. The combination of advanced technology and competitive pricing has made Yuchai a popular choice among users and markets worldwide. During the 2008 global financial crisis, when many excavator manufacturers faced declining sales and export challenges, Yuchai still achieved impressive results. It ranked second in total sales volume for excavators under 15 tons and led in exports within the same category. In 2009, Yuchai focused on strengthening its brand image and implemented a series of strategies aimed at enhancing brand visibility. These included standardizing dealer appearances, unified packaging for spare parts, and consistent advertising campaigns nationwide. The company aimed to create a new, professional brand identity while improving product quality and adopting differentiated marketing approaches to expand its presence in overseas markets. For more information: Yuchai won the "China Brand Annual Award NO.1" (Internal Combustion Engine) in 2007.

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