Some people may have doubts: the same is the urea production enterprise, why can Lansin achieve leapfrog development? Persistence! This is the highly general answer given by the general manager of the company, Qin Jian, at the 10th anniversary celebration. Kelan has always believed that only by persisting in the right direction can the night be ushered in the industry. From the third country to the sixth country, Kelan has never given up the market. In 2009, the industry was full of enthusiasm, and å…°ç´ officially entered the field of automotive urea production. “In the beginning, Kelansu was very optimistic about the development of the industry. It is expected that Kelan can quickly enter the field of automotive urea and follow the development of the industry.†Qin Jian said. However, reality is always counterproductive. Due to the insufficient attention paid by the state to the tail gas pollution of commercial vehicles in the national three-regulation stage, the implementation of the emission standards by vehicle manufacturers is not strict, and the environmental awareness of end users is not strong, the automotive urea market has not achieved rapid development. Qin Jian believes that for the company, although the industry did not develop in the expected direction, but Lansin did not think about giving up the market, but began to do popular work in the terminal, let the industry, enterprises, users know the car The importance of urea. Even at the lowest level, Kelan has not given up and given the market the greatest respect. Ke Lansu firmly believes that dawn will come. In 2014, the automotive urea industry ushered in a turning point. As the focus interviews revealed emissions fraud, the relevant departments began to thoroughly investigate the emission standards, and the environmental protection departments began to pay attention to the treatment of automobile exhaust. Subsequently, the implementation of the National 4th Regulations in 2015, and the introduction of the Environmental Protection Law, the 2016 Air Pollution Prevention and Control Law was promulgated... "From then on, the environmental protection issues of commercial vehicles began to be gradually taken seriously, and the policy began to gradually improve. Lan Su saw hope." Qin Jian told the China Truck Network reporter. Seeing hope is just the beginning. In 2017, after the country fully implemented the National Five Emissions Regulations, Lansin ushered in more development opportunities. The national five regulations are stricter than the national four. For the implementation of laws and regulations, the industry pays more attention to it, and the phenomenon of enterprises and users shielding detection devices is becoming less and less. The national five regulations have greatly promoted the sales of kelansu. In the market environment, the sales volume of kelansu in 2018 has increased by nearly 50% compared with 2017. The feedback from the market has not been abandoned. "In 2019, the country began to implement the national six regulations, which is also good for cola." Qin Jian said, "the national six regulations have higher requirements for urea quality, which will eliminate some enterprises, and will promote the development of formal enterprises and urea. The improvement of sales. In addition, the market's norms and increased law enforcement are good for the automotive urea industry. As far as the current situation is concerned, the second half of the year should have more opportunities than the first half of the year. The policy wind, this year, the sales target of the company is to continue to maintain more than 50% growth." The ten years of Kelansu witnessed the improvement of regulations, the progress of vehicle manufacturers, the development of the urea industry, and the continuous strength of itself. Nowadays, the market share of uranium car urea has reached about 15%. This is the result of the persistence of waiting for the "dawn" in the "night" of kelan. Price always gives way to quality “It’s not simply to make the product profitable, but to think about the quality improvement after the application.†This is a sentence that Qin Jian mentioned many times. In the opinion of the reporter, this is also the product of kelansu. The source of quality. "In the process of actual application, it is normal to encounter problems. The key is to solve the problem." Qin Jian said frankly, "For example, vehicle manufacturers and users will encounter urea crystallization problems, which is the result of all enterprises in the industry. The problem is also the problem that kelan has been thinking about to solve. Through the large amount of data collection and research and development investment of kelan, only to get a high-quality product, the final smooth product has achieved certain problems in preventing crystallization. The results and market recognition. Not only that, from the perspective of the company, the user to think about problems, reduce the product's inadequate response, low conversion efficiency caused by excessive emissions, is also the need for kelansu in product development and quality assurance "" Many automakers think that urea is relatively simple, and it can be produced by itself, but it is not. Especially in the national six regulations, the quality requirements for urea are more stringent, and the user's usage and cost of use will also rise. How to balance the product quality and price? In fact, Kelan has been prepared. Qin Jian told reporters: "At present, Kelan has built more than 1,000 filling stations in the country, in order to ensure that the driver can raise the urea solution without packaging cost under the condition of ensuring the quality. The price will naturally be Lowering and ensuring the cost control of operations. In the future, the automotive urea market will be more and more standardized, and the requirements for the entire supply chain system will be relatively high, ensuring the quality of the process from product delivery to filling into the urea tank. It is very important that Kelan will continue to increase the construction of the filling station, which is also the responsibility of Kelansu in terms of product quality assurance." When the quality problem encounters the price problem, there is no doubt that Kelan will definitely put the quality first, which is also a good proof of the development concept of its brand "quality for survival". Keep communication to have a broader way out For the ten-year history of kelansu, communication is an effective way to promote its own development. In order to develop a smoother path, Kelan has been maintaining close communication with the government, car companies and terminals. From pre-development to product adaptation, Kelan will turn the problems in the R&D process into development. The power, some problems can not be solved by the OEM, Kelan will solve the problem from the liquid point of view, through communication to continuously improve the product, this is the effort behind the achievements of the company. “Low temperature urea and special urea for the country are all the results of kelansu in communication.†Qin Jian said, “Northeast and northwestern winters have low temperatures and urea is easy to freeze, which is true for both enterprises and end users. Pain point. Before the domestic low-temperature urea standard, Kelan had the responsibility and obligation to solve the industry pain points and fill the gap in the industry. So Kelan began to work with the China Internal Combustion Engine Association and FAW Jiefang and Dongfeng Commercial Vehicles to make low-temperature urea. Standards, we insist on communicating with companies, participating in their experiments and problem discussions, providing our solutions to jointly solve problems. Now that low temperature urea has standards, we can sell with confidence, which is true for the industry and users. Good move." In terms of special products for Guoliu, Kelan has also done a lot of bench tests and driving tests with engine factories and automakers. Before the product development, Kelan has fully understood the market's needs and problems, and conducted simulation experiments. “We developed the special urea for the six countries of Pro-Pro, which can quickly contact with nitrogen oxides to enhance the surface activity, so as to solve the mixing problem and the high consumption problem. After all the communication, the kelan is in the product. Improvements completed at the level." Not only that, but Kelan has also communicated and cooperated with online and offline ports such as G7, A, B and D, and Chuanhua Logistics Port to achieve a closer communication environment with truck drivers through platform layout and network construction. After ten years of development, Kelan Su insisted that “night†has ushered in “Dawnâ€; while in the leap, Kelan has also achieved fruitful results while strengthening itself. In the next decade, the development of new energy will inevitably have a certain impact on kelan, but Qin Jian believes that: not limited to the diesel field, Kelan will continue to dig deep into the application of the product in the future, and then propose The solution, this will also be our development direction. 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More than 100 million dealers, 1,000 cooperative fleets, 1,000 tons of daily shipments, 3,000 smart filling stations, 10,000 monthly transactions, 30,000 smart stores, 1 million U ant members, 10 million end users , 1 million barrels vehicle between urea ...... ten years, from scratch, from dreamers to the leader, KLS complete a qualitative leap.