Whether it is the Auto Parts City emerging in second-tier cities or third-tier cities, or the sale of automotive supplies and accessories through the e-commerce channels on the Internet, or the rise of the chain fast repair model, it shows that the current auto aftermarket is attracting more attention. Although China has a large amount of car ownership and a considerable amount of automotive aftermarket, it is constrained by the level of management and technical service of the automotive aftermarket, and the development level of the domestic automobile aftermarket is still lower than that of developed countries. In the beginning stage, there is still great potential for development.
At the recent CAPAS exhibition, about 600 auto parts and auto accessories exhibitors from 13 countries and regions were gathered. In this exhibition, the Cheung Fungus also found a lot of new trends in the automotive aftermarket.
After the foreign brands to seize the market <br> <br> domestic large and great potential for the automotive aftermarket has been the domestic and foreign enterprises competing parts battlefield. In recent years, on the one hand, foreign-branded parts and components companies have stepped up the field of pre-layout assembly, opened more production bases in China, and expanded production capacity. On the other hand, with the gradual consolidation of the market for pre-assembly kits, the after-sales market is another area for foreign brands to seize.
In the process of foreign-funded parts brands expanding the domestic after-sales market, some new features have emerged. In addition to Bosch, TRW, Mahler, Man-Hummel and other brands that are well-known in the domestic market, more and more internationally-renowned brands are entering the Chinese market. At this year's CAPAS exhibition, for example, Rebesto, who focuses on the development and production of braking systems, demonstrated its brake system products in the field of passenger cars and commercial vehicles as well as the brand of police vehicles that the brand is proud of.
The increase in the number of brands is only one aspect. On the other hand, there is an increase in the number of products. Tenneco Group's Wanli Road and Jungchong shock absorber products are well-known by many off-road enthusiasts. At CAPAS, Tenneco Group not only brought shock-absorbing products, but also its exhaust purification system. The products of the WACKER exhaust system are exhibited.
In the view of Cheung fungus, it seems more pragmatic to promote tail gas after-treatment products such as three-way catalytic converters. At present, in the auto parts market, it is almost rare to see replacement sales of foreign brands ternary catalytic products, mostly domestic matching products or original parts.
The three-way catalytic converter is the most important device in the exhaust gas after-treatment of gasoline passenger cars. With the accumulation of the vehicle service life, the three-way catalytic converter will gradually fail. According to the Tenneco Group's staff, most of the consumers who choose to replace the catalytic converter with the three-way catalytic converter are choosing the replacement of the branded part at the 4S shop inquiry. The three-way catalytic converters are indispensable in the front assembly market. With the increasingly stringent regulations on tail gas treatment in the country and the gradual maturity of the aftermarket, the tail gas after-treatment replacement parts will be further developed.
The e-commerce gameplay is different from each other. "Traditional channels cannot be lost. E-commerce providers certainly need to do."
"It's enough to distribute dealer distribution model. There is no energy to do electricity supplier."
This is some dialogue that Cheung Fungus heard at the show. In fact, most of the parts companies and their distributors have accepted the attitude of e-commerce and are eager to learn more. However, it is interesting to note that the various parts and components companies are involved in e-commerce in different ways. Even in the same parts and components company, dealers in different regions have different attitudes toward e-commerce.
It has been observed that most of the parts and components companies at the exhibition, whether domestic or foreign brands, use e-commerce model to carry out the sales of accessories, which are realized by their distributors, while the real parts companies are leading the e-commerce business. Rare. The reason is that some companies believe that the current development of domestic power distribution business models is still not sound enough, and they are reluctant to get involved directly. Some companies also indicate that direct involvement in e-commerce sales will require more manpower and material resources. At this stage, direct consideration will not be given. E-commerce model sales.
In response to the current e-commerce sales situation, some parts and components companies adopt "free-distribution" management, and some companies with a certain scale have formed a triangular relationship among enterprises, distributors, and consumers. That is, dealers are responsible for logistics and products. Sales; Enterprises responsible for the establishment of brand image and training, is still for consumers after-sales service.
Remanufacturing powerless <br> <br> aftermarket exhibition, manufacturers of the engine and its accessories naturally can not miss. At the exhibition, there are a number of manufacturers of complete machines, cylinder blocks, and cylinder heads that are exclusively dedicated to the aftermarket. Many companies have expressed their approval and intentions in the field of engine remanufacturing. A local Chengdu engine manufacturer stated that they are currently preparing to apply for the qualification of remanufactured pilot companies, and the advantages of remanufactured parts and components have been recognized. However, the current problems of remanufactured parts and components in the country where old parts are difficult to recover and taxes and fees are still not in place Get a good solution.
Companies are interested to get involved in engine remanufacturing <br> <br> addition, which is suitable and valuable engine remanufacturing is a big problem. Generally, the three-cylinder and four-cylinder engines are used in the automotive passenger vehicle market. Most models have low value-added products. Even if they are remanufactured, there may not be a large gap between the price and the new machine. Prior to this, a person in charge of a commercial vehicle engine remanufacturing company once stated that although the commercial vehicle market has a small share of four-cylinder and six-cylinder machines, for remanufacturing, they only choose six that have a relatively high added value. Cylinder for remanufacturing.