The word "survival" has been exuding the bloody atmosphere of the war of resistance since ancient times, that is, the strong food and the weak, the survival of the fittest. Although there are more or less differences in the market conditions in different regions, in the fierce market competition, the strategic thinking of product brand channel culture is the constant survival norm and law. Compared with Guangdong, the number of lighting production enterprises in East China is not too large, and the industrial chain is relatively scattered. However, for the thinking of survival, the LED lighting enterprises in East China have their own practical characteristics and are more clear about being bigger and stronger. The idea is undoubtedly a good thing. At least everyone really understands the meaning of the word survival. Survival is actually not a game or a gesture of pretending to be a gesture, but a combination of life and existence. As for how to live, how to save, let us reveal the results of the investigation. The current situation analyzes the LED lighting enterprises in East China, and looks at the types of enterprises. Large enterprises account for a small number, and small and medium-sized enterprises are the majority. Only large or medium-sized enterprises, whether they are traditional LED transformation LEDs or new LEDs, their own development strategies They all have a more conservative and pragmatic attitude. This time, we also conducted a sample survey of LED lighting companies in East China, and let us analyze them with the data.