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According to the latest statistics from the relevant departments, in the first half of this year, China's commercial vehicle production was 1,921,900, a year-on-year decrease of 8.6%, a year-on-year decrease of 14.67 percentage points; sales of 1,984,600 units, a year-on-year decrease of 10.4% and a year-on-year decrease of 14.07 percentage points. The overall performance is negative growth. However, with the improvement of the macroeconomic situation in the second half of the year, the commercial vehicle market still has good growth potential.
Domestic and foreign brand arrays go to war
The commercial vehicle industry, where local brands have always dominated, is being hit by foreign brands. In the past year or so, the commercial vehicle giants such as Scania and Navistar have had a strong attack against famous domestic commercial vehicles such as Foton, FAW Jiefang, China National Heavy Duty Truck, Dongfeng and Jianghuai. The market is cultivating new forces. SAIC leveraged on international mergers and acquisitions to launch the first product of the commercial vehicle brand MAXUS Chase. JAC and Navistar's joint venture project is about to debut, and local rookies such as the Grand Canal Heavy-Duty Truck are also emerging. This has brought a more substantial commercial vehicle market ecology to surface.
Minister of Foton O'Marco's copy and Kang Jiewei, manager of Omag Sales Division, recently stated that this year's auto market has a direct impact on commercial vehicles, and the entire truck market should have fallen by 10%. These are mainly affected by the global economic downturn. In terms of policy control, China's investment in infrastructure, etc., is weaker than in previous years. Commercial vehicles are divided into four categories: heavy trucks, medium trucks, light trucks, and micro cards. The rate of decline is not the same. According to official data, heavy trucks have fallen by 35 percentage points. For many years, Fukuda was the first light truck sector, with a decline of less than 10% to 78%. In this market, Futian has three sub-brands that are subdivided. The high-end is Ouma, and the middle-end is Aoling. At the low end is the era. The overall impact is not yet obvious.
Kang Jiewei believes that the global economic downturn is bound to affect sales. In terms of the domestic economic environment, domestic demand needs to be pulled, but there is a process. From the perspective of the entire macro economy, the GDP of the entire three quarters is only 8% or less. In this case, in view of the next economic trend, from the 30-year high-speed growth stage to the medium-speed growth stage, the opportunities in the central and western regions may be greater. The original development of the eastern economy is relatively good, and relatively speaking, it is even more so. Can reflect the economic development of the medium-speed operation.
Commercial Vehicles From Product to Service Value Competition
Shen Zhongyan, chairman of Shanghai Hongan Automobile Sales Co., Ltd., pointed out in an interview with the media that Shanghai is a special city. The medium-light trucks are mainly distributed in the city. There are still enough goods in Shanghai, and there are also Jiangsu, Zhejiang and Shanghai. The amount of light trucks is quite large. However, products sold in the same market were uneven, some were products developed in the 1970s, and some were internationally synchronized, and car buyers were often difficult to discern.
In order to win in the fierce market competition, many companies seek to enhance their competitiveness through differentiated services. Specific measures include holding service skills competitions, improving service awareness and service levels of service personnel, extending the term of triple insurance, and increasing service outlets. And service commitments, etc.
At the Beijing Auto Show, SAIC MAXUS Chase made the world's first InteCare WingTong full-network smart value solution. WingTong leads breakthrough commercial vehicle networking technology to lead the commercial vehicle industry into a new era of network-wide intelligence. In addition, since “buying up and failing to raise prices†has been a major concern for many consumers in purchasing cars, the use of cost control has become a priority for the entire life cycle cost of light trucks. Some brands have achieved a substantial improvement in the service sector this year. Take Foton Motors' Omaghine 1 series just listed as an example. Manufacturers make use of the largest auto company call service center in China to provide full-service within 24 hours; the core engine components are 3 years 20 10,000 kilometers long warranty, the entire vehicle 20,000 kilometers once maintenance, maintenance costs is a quarter of similar products.
Commercial vehicle blowout is difficult to reproduce
Insiders pointed out that commercial vehicles are closely related to economic development and the relevance is very high. From the perspective of the global market, the development level of the global economy will continue to grow at a low speed from now on. For example, the 4 trillion yuan in 2009 and the 2009 blowout growth will no longer appear.
In this case, the structure of the market and the structure of the product have changed. In this adjustment process, from the perspective of market structure, the growth of global developed markets is gradually declining, and even some negative growth has occurred. It is normal for developing countries to maintain a low rate of growth. There are also a number of countries, such as Russia, like India, where these markets, including Indonesia, are relatively late and they have relatively high growth opportunities. This is also a market we are targeting in the future.
The changes brought about by the product structure, in the past opportunistic markets, the market as a whole needs to be greater than the supply, so what kind of products are more adaptable, the adjustment of product structure, now it seems that one is high-end, for small and medium-sized markets, this It is relatively stable. There is also a steady increase in the development of China's commercial vehicles in the mid-end market. This is a good momentum. This is the most important market. This structural change has laid a good foundation for the Chinese market.