As the “Child Safety Action†continues to advance, there will be more public awareness of the safety awareness of children and the importance of child safety seats.
Harmonious development with the society is the key to the sustainable development of enterprises in the new normal period. Focusing on child safety, paying attention to the growth of young people, and helping children in remote mountainous areas receive better education is the direction FAW-Volkswagen finds in sustainable development.
A few days ago, after more than five months, FAW-Volkswagen and the China Women's Development Foundation launched the "Guardian Childhood Safety Child 2014 FAW-Volkswagen Child Safety Action" in Guangzhou. This highly humanized and charismatic public welfare activity, while raising awareness of child safety in the whole society, also fully expresses the concept of FAW-Public sustainable development: the most valuable asset for every family – - Children, create a safe, happy childhood.
Just as Hu Hanjie, deputy general manager of FAW-Volkswagen Automotive Co., Ltd. and general manager of FAW-Volkswagen Sales Co., Ltd., said: "Guarding childhood, safety child FAW-Volkswagen Child Safety Action" is a very human and appealing one. Public welfare activities will help improve children's safety and protect children's healthy growth. This is more important and meaningful than pure business success. In the future, FAW-Volkswagen will carry out a series of child safety activities to continuously focus on child safety and raise public awareness. â€
Paying Attention to Children's Safety Compared with China's striding into the “car eraâ€, domestic attention to car safety, especially children's traffic safety, has not increased rapidly. As a special group, children have been injured in traffic accidents. According to China Automotive Research, more than 3,000 children die each year from traffic accidents in China. Children's safety, road safety and even travel safety have received more and more public attention and attention.
It is currently recognized that the most effective way to protect children when riding is to use a child safety seat. The child safety seat is specially designed for children's body and anatomical features. It is fixed in the car seat for children to ride. It is also equipped with a restraint system, which can limit the displacement of children and prevent children's life safety in the event of vehicle collision. In the event of a collision, the child safety seat can reduce the fatal likelihood of infants under 1 year of age by 70% and the fatality of children 1 to 6 years by 54%. However, compared with the sales of child safety seats in developed countries and regions such as Europe and the United States, the use rate of child safety seats in China is less than 1%, far lower than the usage rate of European and American countries.
In order to strengthen the importance of Chinese people on the safety of children's rides, the state has issued a number of policies and regulations to regulate the production and sales of child safety seats, such as the "Constrained System for Motor Vehicle Children's Crew". Shanghai is the first to pass legislation: “From March 1, 2014, adults carrying a minor under the age of 12 may not be arranged to ride in the first officer's seat; carry a minor under 4 years of age. A child safety seat should be equipped and used for the ride."
As an industry leader and responsible corporate citizen, FAW-Volkswagen pays attention to the safety of children's travel and takes the initiative to promote the promotion and popularization of children's ride safety. In order to further enhance children's travel safety concept, since May, FAW-Volkswagen Volkswagen has launched “Guardian Childhood, Safe Childhood†activities in Changchun, Wuhan, Chongqing, Chengdu, Hohhot, Guangzhou and other cities, through preaching and scenarios. The form of simulation is to educate the public and parents about the importance of children's ride safety and road safety, and to cultivate more parents' habits of using child safety seats correctly through roadshow activities, to families, kindergartens, maternal and child health centers in the cities where they live. The media and other objects donated 1,500 sets of child safety seats.
Many parents have reported that there have been many misunderstandings of children's safety in passing cars. Through this activity, they learned that it is necessary to install safety seats for children and to change the bad habits of children.
In my opinion, the FAW-Volkswagen Child Safety Care Project, while popularizing the importance of child safety seats in the safety of children's driving, also made the society recognize a more responsible car brand and boosted FAW-Volkswagen. The social awareness of the child safety seat brand and the continued growth of new car sales.
Committed to sustainable development A good public welfare project is not only beneficial to the society, but also easier for the business development and development, and contributes to the sustainable development of the enterprise. Extensive participation in social public affairs, full implementation of the responsibilities and obligations of outstanding corporate citizens, has also become the main task of this round of sustainable development of automotive companies.
Adhering to the corporate brand concept of “creating and enjoying high qualityâ€, FAW-Volkswagen has been actively pursuing the corporate mission of “creating value classic cars, promoting people, cars and social harmonyâ€, constantly adopting leading technology, lean manufacturing and rigorous The service provides users with quality automotive products. At the same time, we also actively participate in various social welfare activities and enthusiastically support the development of China's education, environmental protection and sports to fulfill the responsibilities and obligations of outstanding social citizens.
During the 2013 Guangzhou Auto Show, FAW-Volkswagen, together with its Volkswagen and Audi brands, joined forces with Volkswagen Group (China) and Shanghai Volkswagen to launch the “Children's Safety Initiative†to raise public awareness of children's ride safety. degree. At the same time, in order to effectively protect children's safety and enable consumers to purchase high-quality child safety seat products, FAW-Volkswagen also announced the donation of 2000 sets of child safety seats to Chinese families, promising to provide consumers with a full range. High-quality child safety seat products, and sold through the national dealer network at an affordable public price, so that more consumers can enjoy reliable child safety equipment.
On February 13, 2014, FAW-Volkswagen announced the full availability of the original accessory G1 child safety seat. This child safety seat is designed for children weighing from 9 kg to 18 kg (about 9 months to 4 years old). According to the FAW-Volkswagen "Children's Safety Action" project plan, FAW-Volkswagen will launch two child safety seats for different ages this year to fully meet the needs of users.
During the Children's Day of this year, FAW-Volkswagen will also give back the G1 group of child safety seats with a market price of 2,180 yuan to the society at a price of 500 yuan, once again showing the love for Chinese consumers and society. responsibility.
As one of the best automobile joint ventures in China, FAW-Volkswagen not only leads in technology and sales, but also takes the lead in fulfilling corporate social responsibility and participating in social welfare undertakings. While committing to building green factories, introducing and popularizing energy-saving and environmentally-friendly technologies, FAW-Volkswagen has been actively involved in social welfare undertakings such as child safety and youth education for many years. In 2007, FAW-Volkswagen officially launched the “China New Future Actionâ€. After seven years of hard work and investment, FAW-Volkswagen has invested in the construction of 14 Hope Primary Schools in Xinjiang, Gansu and Sichuan, and is committed to helping children in remote mountainous areas accept more. good education.
In the first three quarters of 2014, FAW-Volkswagen accumulated sales of more than 1.29 million units, maintaining a good momentum of development. According to industry analysts, it is one of the important reasons why FAW-Volkswagen has been able to develop rapidly and establish a good corporate image and deep brand reputation with its sincerity and actions. As the “Child Safety Action†continues to advance, there will be more public awareness of the safety awareness of children and the importance of child safety seats. FAW-Volkswagen will continue to demonstrate the image of a good corporate citizenship and win the favor and recognition of more consumers.