There are usually two ways to develop the market. One is the optimization of its internal structure, and the other is the expansion of the market size. For the SUV market, both have both. According to data from the China Automobile Association, the sales volume of SUVs in September increased by 15.9% from the previous month, an increase of 29.9% year-on-year, and the total amount reached 343,049 units. The momentum is still fast.
From the specific performance point of view, the SUV sales list TOP25 Tiguan, Xinqijun, CR-V, Yibo, Angola, Highlander, Audi Q3 and other models, also in line with consumer demand is extremely hot, respectively, the four major The segmentation market leader's stance shows a distinct segmentation feature. The SUV market is forming a new trend.
Four "City" in the same hall This is a critical era, the needs of consumers vary widely, forcing the automotive market to develop in a diversified and subdivided direction, with differentiated products to cater to consumer demand. As a result, the competition in the SUV car market has become increasingly fierce. The evolution of existing market segments has driven the optimization of the internal structure of the market, and new market segments have emerged as the times require, which has led to the expansion of the entire market.
From the latest sales performance, the SUV car market is still the only one of the mainstream SUV. Tiguan, Xinqijun and other mainstream SUV models are among the top sellers. As the long-term leader of the city SUV, Tiguan has topped the list with an average monthly sales volume of 20,000 vehicles. In September, it still won 20,306 vehicles.
The mainstream city SUV market is hot, which has played a decisive role in the development of the entire SUV market. However, other market segments are not lonely.
As a medium-sized SUV in the SUV market, the medium-sized SUV market has always had a certain voice in the SUV market with its impressive market performance and product reputation. Highlander, known as the “speaker†of medium-sized SUVs, has not only succeeded in winning the sales of medium-sized SUVs for 9 consecutive months, but also won the five-star performance with outstanding safety in the latest C-NCAP crash test. Leading the development of the mid-size SUV market as the market leader.
In addition, the SUV market has another competitive edge – the luxury brand entry-level SUV market. Combining the superior quality of luxury brands with the market price of entry-level SUVs, luxury brand entry-level SUVs are popular. The Audi Q3 and BMW X1 are the leading models with smaller displacement, more compact body and more affordable prices. Among them, the Audi Q3 is sold at the top of the September SUV market with a sales volume of 7,100 vehicles, which should not be underestimated.
All of the above three market segments are SUVs with different market segments, and their evolution depends more on the survival of the fittest of specific products. In contrast, in recent years, another market segment, the small SUV market, has opened up a new world for the SUV market. Among the small SUVs that have already been listed, the performances of Wing Bo and Angola are the most prominent. Although the listing is less than two years, the sales volume of the 7623 and 6988 vehicles in September will rise to the top 15 and TOP20 of the SUV market. . At the same time, small SUVs such as Binzhi, HR-V and CX-3 are also on the market, which shows that the market segment is hot.
Overall, the SUV market is dominated by the mainstream city SUV market, with the medium-sized SUV, luxury brand entry-level SUV, small SUV and other sub-markets supplemented by the four “city†situation, the whole market will usher in a new bloom. scene.
Diversified demand, activate market situation From the "chaos" state of the full coverage of mainstream SUVs, to the current situation of the four "city", the SUV market is constantly growing. On the one hand, the evolution of products has activated potential market segments; on the other hand, changes in consumer demand have in turn contributed to the overall development of the SUV market.
The mainstream SUV market has an absolute advantage in the four major segments, thanks to its technical strength and price covering the needs and choices of most consumers. Of course, with the “421†structure generally presented by family members, the large space, good passability and high safety factor have become the considerations for consumers to purchase cars. The seven SUV models that have been advocated before have gradually gone hot. The medium-sized SUV market that can meet the above conditions is open to the public, providing consumers with more choices.
In addition, with the continuous improvement of national income, some consumers who pay more attention to the brand will consider some more luxurious products when choosing a car. Although the domineering and powerful Porsche, Audi Q7 and other luxury brands have always been the ideal car for many consumers, but the expensive price makes it all just a dream. To this end, the SUV market launched a luxury brand entry-level SUV, through the civilian price, allowing consumers to experience the superior quality of luxury brands, to achieve a luxury brand dream.
The diversification of consumer demand has activated the SUV market, making it the new normal of the four “cityâ€. At the same time, this new normal is still in its infancy, and as the consumer demand continues to change, the entire SUV market will further develop. As for how to develop, it depends on whether the representative models of each market segment can keep pace with consumer demand.