This year is regarded as the first year of LED brand channel competition. The LED brands that entered the Taiyuan market at the beginning of last year have Snowlight Lighting, Fengguang Legend Lighting, Wrigley Lighting, Langshi Lighting, and Long-party Lighting. This year, it has reached a climax, Mulinsen Brands such as Jiameizhiguang, Yiguang Lighting and Delta Lighting have successively joined the competition sequence in Taiyuan market. However, when the new brand enters, the store will be upgraded and upgraded to varying degrees. Therefore, the Taiyuan market has entered a period of renovation. The author learned from Taiyuan Modern Home World that more than 20 lighting stores have been upgraded and upgraded this year, and some of them have been completely renovated. Some merchants said that this year is the most competitive year for LED brands. Only by creating a good display environment can we better display products and attract more consumer groups. Zhu Zong, the newly established Jiamei Zhishan Shanxi Operation Center, said that the original store area was too small to fully display the products of Jiameizhiguang, so this year invested heavily to get a store of more than 500 square meters. It is expected that this decoration will continue in the second half of the year, or more merchants will join the team in the store decoration.