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In 2013, the Toyota Camry emerged victorious in the midsize car category of the highly respected J.D. Power Initial Quality Survey. This prestigious award is a significant achievement for any automaker and solidifies the Camry's reputation as a top choice in the American midsize car segment. While this isn’t the first time Toyota has earned such recognition, it’s certainly a testament to the brand’s enduring commitment to excellence.
The J.D. Power survey focuses on the initial 90 days of car ownership, a crucial period where owners truly gauge how well their vehicle performs. Measuring the number of problems encountered during this time can serve as a strong indicator of long-term quality. The 2013 Toyota Camry excelled in this assessment, reflecting its consistently high standards.
Known for its reliability and comfort, the Camry has been a dominant player in the midsize car market for decades. For the 2013 model year, the Camry introduced a modernized design, enhanced interiors, and an impressive 40-mpg hybrid option. With four trim levels—L, LE, SE, and XLE—the Camry offers a range of configurations to suit different budgets and preferences. Starting at around $22,000, the base L model achieves an estimated fuel efficiency of 25/35 mpg.
Among the standout features introduced in the 2013 Camry were the standard Display Audio system with a 6.1-inch touchscreen, an optional blind-spot monitoring system with rear cross-traffic alert, and a new 3-blink lane-change feature on the signal stalk. Additionally, the SE trim now offered the blind-spot monitoring system, while the upgraded Ivory seat materials for the LE and XLE trims provided added luxury.
Automobile Magazine praised the Camry, stating, "It’s been twenty years, but the Camry might have just reclaimed its spot as the quintessential worry-free car you'd proudly recommend to anyone." The Camry is also notable for being one of the many models produced in the U.S., with assembly lines in Kentucky and Indiana. The latter even received the J.D. Power Platinum Assembly Line Quality Award for 2013.
Despite fierce competition from rivals like the Nissan Altima and Ford Fusion, which have garnered attention with their own innovations, the Camry remains a benchmark in its class. Critics often highlight that these competitors fall short when compared to the Camry’s superior performance and dependability. As Road & Track noted, "For those seeking a hassle-free ride, it’s hard to beat the Camry."
With nearly 10 million units sold in the U.S. since 1983, the Camry stands as one of Toyota’s most successful models. Its legacy continues to grow, thanks to consistent improvements and a deep understanding of consumer needs.
As we look ahead, the Camry’s continued success serves as a reminder of Toyota’s dedication to quality and innovation. Whether you're considering a hybrid for better fuel economy or a sportier SE trim for added flair, the Camry offers something for everyone. It’s no wonder the Camry remains a favorite among drivers across America.