What kind of European lamp brand is suitable for opening a store? My answer is that as long as the product line width, can be a series of professional European lamp brands can open a store. However, there are big and small stores! Since it is selling European lamps, we must first lock the consumer groups of European lamps. European lights are not everyone's favorite, and no one will buy them. This consumer group has its own particularity - it must have a certain understanding of European and American culture, a little bit of immersion, a little yearning or a good impression. Therefore, the returnees, those who have lived in Europe and the United States, those who have been exposed to European and American culture, designers, some middle-class, European-style villa owners, and European-style decoration styles are the mainstays of this consumer group. Only by keeping a close eye on this group can we achieve good store performance. Any prospective store that even the consumer groups are not sure can be worried about the future. The sale of European lamps has its own unique skills. We not only sell materials, but also sell crafts, culture and atmosphere. Although the material has a certain selling point, it is not a core competitiveness. Especially when everyone's materials are similar, it is really difficult to sell. European lamps are of course crafted. Otherwise, it is not an ornament, but a crappy lighting fixture. Therefore, the superiority of the process directly constitutes the unique competitiveness of the European lamp. European-style lamps sell creative ideas and culture. The creativity can make the lamps have the characteristics of both form and spirit, full of magical charm; culture gives the soul of European lamps, let it pass through the ancient and modern charm. The seller should have unique insights into the craft, and he should remember all the details when he introduces it, but only make a finishing touch. It is necessary to be good at strengthening the atmosphere of the store, to be good at spatial association, to have a deeper understanding of European culture and European decoration, European decoration, European and American life, to be good at telling stories, and to express interest to those who are interested, and finally form sales. Therefore, the training of sales personnel directly determines the quality of life of the store. Be good at dealing with the designer community and make them an important force in our sales and promotion. Due to the relatively professional layout of European-style homes, many owners will listen to the designer's opinions and even entrust them to choose the lights. Therefore, it has formed a better interaction with the designer, which is conducive to improving store sales. If conditions permit, you can hold more designer salons or forums to increase sales force. Borrow the power of the media to cultivate emerging consumer groups. The expansion of the European lamp consumer group, in the final analysis, depends on the expansion of European cultural influence. At present, many consumers are still very strange to European lamps, so this consumer group is relatively small. But in a time of diversification, various cultural genres often go away. The key to whoever grows up depends on the cultivation of consumer trends by all sectors of society. Therefore, if you want to sell European lamps well and be better every year, you must make full use of the communication advantages of the self-media era, rely on the wisdom of each practitioner, and write first-class communication texts; work together to create momentum and cultivate strong Future consumer groups; creating a large-scale fashion trend, so that each operator continues to profit, and the development of stamina is constantly increasing.