Step by step, WeChat's overseas business achieves new breakthroughs In the increasingly complex global economic environment, Weichai's overseas business has achieved remarkable results, maintaining rapid development and achieving breakthroughs in various fields, which is also achieving substantial growth for three consecutive years. In addition to the excellent import and export business, Weichai's overseas construction, investment cooperation, technology output and other projects have made major breakthroughs. On November 18, 2018, the Weichai Marz joint venture project was successfully completed and trial-produced in the Belarusian Sino-Belarus "Jushi" Industrial Park, creating the highest local construction speed; the large mining engine developed in cooperation with the Belarusian Belas Group has Supporting 90 tons of mining cards, breaking the technological monopoly of Europe and the United States; the joint venture construction project with Russia Kamas is progressing smoothly; Weichai Myanmar technology export project has been successfully delivered and has mass production capacity, and the Ethiopian project has started mass production. The overseas exports of Weichai's high-end power also achieved substantial growth. The company's Fengtai Bus Matching Package, Chai Ou VI, has entered the high-end markets such as the UK and Singapore. In October 2018, Weichai obtained the Euro VI (D) emission certification, becoming the earliest enterprise in the Chinese industry to obtain this certification, paving the way for Weichai Euro VI to enter the international market. Weichai Boduan engine also successfully entered the US market in 2016, and has surpassed the same type of engine in Europe and America with excellent performance, lower fuel consumption and stronger power. It has won the favor of customers and its sales have increased year after year. In the first half of 2018, Boduan 16M33 products successfully achieved batch matching in markets such as Korea. The power station project also went abroad and competed with international giants. The bumper harvest in 2018 was mainly due to the deep accumulation of the overseas market of Weichai. From direct trade of products to localized manufacturing and overseas joint ventures and cooperation, Weichai has formed a unique “going out†model for decades. Product trade: the evolution and maturity of the most traditional "going out to sea" model The first batch of products exported by Weichai can be traced back to 1952. In the 1980s, with the spring of the country's reform and opening up, Weichai's export to the outside world also entered a new stage of development. Especially in the late 1980s and early 1990s, when Chen Chai, a family member of Weichai, began to move to foreign trade. This young man, who always carries a sturdy young man, immediately captured the "open" signal released by the country at that time, began to let go of his hands and feet, and went to the international market to fight surf. "I have been to the most desolate island, I have drilled through the deepest cabin, and I have done all the hard work." Under his leadership, in 1996, the total export of Weichai increased from 300,000 yuan in the 1980s to 60 million US dollars. The Bangladeshi dealer Alam, who had experienced that period of time, was very grateful to the fact that Weichai actively persuaded him to make a bold market transformation. In 1994, he accepted the recommendation of Weichai, from the trade of Weichai to the special products of Weichai, from the single-cylinder machine selling Weichai to the medium-speed machine produced by Weichai. He believed that it was this year. The wise "suggestment" gave him the development achievements of today. As of 2018, the medium-speed aircraft carrier he sold has firmly occupied 84% of the market share of Bangladesh, becoming the local well-deserved NO.1. "This is the best year for my business in this life." He is not proud of the "show off", and immediately won a full round of applause. As Weichai's steps to get out of the country are getting faster and faster, the product trade pattern of Weichai is constantly evolving and maturing. Today's Weichai has opened up its own market positions in five major regions of the world - the Commonwealth of Independent States, Southeast Asia, South Asia, South and North America, and Europe, Middle East and Africa. The products have been successfully sold to 110 countries and regions. Southeast Asia is the traditional old market of Weichai. It was also the market that Tan Xuguang personally took the lead in. In the past, although the market was mostly in developing countries, it maintained its market share first sales performance for many years. With the gradual expansion of the business scope of Weichai, the market has also changed its strategy in a timely manner, and used the diversified product synergy to fight the market. On the basis of the traditional market of fine shipbuilding and electric power, it has continuously developed the car supporting market. By winning Changhai, the largest OEM manufacturer in Vietnam, it has entered the local auto market, which has been occupied by European and American brands all the year round, and has won more than 3,000 large orders every year. Taking advantage of the Group's resources and forming a product synergy is one of the main players in the market growth of EMEA (common name of the European Middle East and Africa market). In 2018, the single machine for Weichai power generation is expected to double in the local area. The reason behind this is that they have changed the traditional “one-on-one†model, focusing on the high-end brand of Jingbo Duan, realizing the brand from 15 kW to 1500 locally. Full coverage of the full power segment of kilowatts. Concentrate on superior strength and strengthen a boutique, so that Baudouan products can be firmly rooted in the local area and blossom everywhere. Knowing ourselves and knowing each other can be a good battle. Weichai adopts a local sales team to overcome the local market, and the Chinese sales personnel carry out the whole process of supporting the whole process, smoothly opening up a one-stop "fast track" for product sales from the manufacturer to the terminal. Adhere to brand leadership, quality first, create high-end market, refuse to reduce sales; strengthen market segment, do excellent service network, join hands with the most powerful local partners to create differentiated sales advantages; focus on key markets, key customers, and cultivate Strategic partners; broaden their horizons, compete with international brands on the same stage, and take advantage of the potential to improve their starting point... Weichai is becoming more and more familiar in the game of overseas trade market, and it is more and more convenient. Overseas M&A: Exploration and breakthrough of the new “going out to sea†model Among the four “going out†models of Weichai, overseas mergers and acquisitions are the most difficult and challenging ones. In many cross-border mergers and acquisitions, the “seventy-seven-law†has become an insurmountable slogan: 70% of mergers and acquisitions have not achieved the expected commercial value, and 70% of them have failed to integrate after mergers and acquisitions. The secret of the successful mergers and acquisitions of Weichai's series of overseas mergers and acquisitions lies in strategic synergy and cultural integration. Weichai's overseas acquisition began in 2009. In the context of the financial crisis in Europe, Weichai went against the trend and won the 100-year-old French company Baudouin with a total of 2.99 million euros. Weichai’s fancy Boduan is not only intended to test the upcoming internationalization strategy with “minimum tuition feesâ€, but more importantly, Boduan’s products can fill the gap in the power segment of Weichai’s products at 16 liters or more. This acquisition not only allowed Weichai to establish a “bridgehead†to enter the European market, but also to further extend and expand its product chain. Whether it can be consistent with the corporate development strategy is the primary factor in the consideration of the Weichai series of overseas mergers and acquisitions. The acquisition of Linde Hydraulics is because Weichai has its own engine in the field of construction machinery, but it lacks hydraulic parts. Through the acquisition, Weichai integrated “Weichai Engine + Linde Hydraulics†to create the world's first hydraulic powertrain, which promoted a “glorious†high-end upgrade in China's agricultural machinery and construction machinery market. The strategic reorganization of Germany's KION is because Weichai has already used the commercial vehicle and construction machinery market products in the point-to-point peripheral road logistics chain, but it lacks the handling equipment used internally in the warehouse, and the German KION Group is The world's second-ranked forklift manufacturer. The combination of the two sides can form a complete logistics transportation system. Mergers and acquisitions of US PSI companies are also based on strategic synergies. The gas engines produced by PSI occupy an absolute dominance in the US market, but they do not produce engines themselves. Weichai has a full range of engines. The cooperation between the two sides has found a point of convergence. Similarly, in conjunction with Ballard of Canada and Sirius of the United Kingdom, Weichai is targeting a new energy market with great potential. Around the main business, make up the short board, strong performance, every time overseas shots, Weichai clearly know what they want. This is also the main reason why Weichai has “no arrows†every time. Compared with the difficulties in the M&A process, the integration of the Group with the new entry business is extremely difficult. For most European and American companies, although they have encountered many problems in their business, they are infiltrating the excellent genes of European and American companies. How Chinese companies can achieve mutual win-win through management and integration is a major test for corporate mergers and acquisitions. Before each merger, Weichai will seriously consider such problems: foreigners do not have a good business, what can we do business well? What can we bring to him? What can be used to develop him? After the completion of the merger, What can he bring to the firewood? Only after sorting out these problems, the firewood will be shot again. Respect is the foundation of integration. Every time a company is acquired, Weichai will take control of major strategic issues and fully “decentralize†daily work, giving local management full respect and trust. Cultural integration is the best and most convenient way to open up barriers between the two sides. Weichai people know that cultural integration does not use one culture to eliminate another culture, but to learn from each other. Linde Hydraulics is an authentic local company in Germany. It was originally a production workshop of the German KION Group. After being acquired by Weichai, it faced the problem of transforming from the workshop to the independent company. Sun Shaojun, CEO of Weichai Power, who is in charge of hydraulic business, made a market survey before going to Germany to master the quality of Linde products and excellent technology, but the cost is too high, feedback to users is slow, delivery time Long-term, lack of after-sales service system and other first-hand information. These "weaknesses" are precisely the "advantages" of the Weichai people. Finding the right to cut into the "life gate", after Sun Shaojun arrived in Germany, the first thing was to post the cultural slogan of Weichai "customer satisfaction is our aim" to the office, and explain the meaning to the German employees in detail. Subsequently, the establishment of the cost reduction team, the delivery time rate group, and the reorganization of the sales team, the "three axes" down, Linde's overall development has quickly changed. As everyone knows, trade union organizations in Europe and the United States are mostly strong. The strategy adopted by Weichai is respect + communication. On the big and the big issues, we reached an agreement through exchanges, and each of the small issues took a step back to gain consensus. They invited the members of the trade union to China to let the other side know about what kind of company Weichai is. When these trade union members witnessed the development scale and development strength of Chai, they were all convinced, and the follow-up work would be very smooth. After the acquisition of Boduan in France, the Chinese management had “smashed the squid†with a vice president of the company. At the beginning, they also worried that the local trade unions would strongly oppose it, but they knew that they had received strong support from the other side. The actions of the executives, unions and employees are all in the eye, and those who influence and hinder the company's development will not be welcome wherever they go. Jacques is a 40-year-old employee of Bouduan, France, responsible for the quality inspection of finished products. He has been close to the flower, and he has always maintained a quality and meticulous attitude. The Chinese colleagues used the lens to record the common posture of his usual work---"è¹²,è·ª,趴". In the lens, the focus and perseverance revealed in his eyes make people feel awe-inspiring. Behind the integration is learning from each other. Every year, Weichai dispatches a batch of R&D, process and design personnel to learn the excellent management concepts, advanced and sophisticated technology, the attitude of excellence and rigorous and meticulous work flow. We will also invite the other staff to chop firewood and learn the excellent corporate culture and team atmosphere of Weichai. Through continuous learning and exchanges, Weichai has gradually cultivated a group of talented people with international literacy. Recently, they intend to send a group of workshop directors to Germany to study and work. More than two thousand years ago, Chinese businessmen went from Changan, the starting point of this ancient Silk Road, to the world. Today's Weichai gathers friends from all over the world to explore the future of cooperation and win-win. Standing at the intersection of this east and west civilization, I believe that the road to globalization of Weichai will be stable!
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Shandong Heavy Industry·Weichai Power 2019 Business Conference Overseas Agents Branch Site 
Trial production ceremony of Weichai Maz project 
Weichai distributor in Bangladesh - Alam 
Weichai Overseas M&A Consultation Meeting 
Weichai boarded the headlines of overseas newspapers 
On December 2, 2018, the annual overseas agent branch of Shandong Heavy Industry· Weichai Power 2019 Business Conference was successfully held in Xi'an, Shaanxi. More than 900 overseas dealers and agents from all over the world gathered to share the achievements of Shandong Heavy Industry Weichai Power Development and share their successful experiences to jointly study the development ideas in the new global economic environment.