Toyota Debuts at Guangzhou Auto Show with "New Citizen"
On November 22nd, GAC Toyota Motor Co., Ltd. will make its debut at the Guangzhou Auto Show as a "new citizen" of the Chinese automotive industry. This marks the company's first major appearance in Guangzhou after officially entering the market, and it has invested significant effort into showcasing its largest and most luxurious lineup to date in China. The joint booth of GAC Toyota and FAW Toyota spans over 2,000 square meters, featuring more than 20 models.
GAC Toyota will introduce its first new model equipped with the latest engine technology from the Camry, while also revealing the pricing for the Crown, which is set to launch next spring. Meanwhile, FAW Toyota will showcase its upcoming hybrid vehicles that are scheduled for production next year, highlighting Toyota’s commitment to eco-friendly innovation.
The theme of Toyota Motor Corporation’s participation this time is “Return to Your New Home,†emphasizing the brand’s deepening connection with the Guangzhou market. Interactive activities will be held around the booth to engage visitors and build stronger brand awareness.
This event comes shortly after the establishment of Guangzhou Toyota Engine Co., Ltd. in February and Guangzhou Toyota Motor Co., Ltd. on September 6th. With these developments, Toyota has solidified its presence in Guangdong, China’s largest automotive market, establishing its first vehicle production and sales base in the region. As a core part of Toyota’s development strategy in China, this move reflects the company’s strong confidence in the South China market.
With the official settlement of the Toyota project in Guangzhou, all three major Japanese automakers—Toyota, Nissan, and Honda—have fully established their production and sales operations in the city. This has led to the clustering of numerous supporting parts suppliers, forming large-scale auto production and component bases in areas such as Nansha Development Zone, the Guangzhou Autonomous Economic Development Zone, Huadu, Zengcheng, and Yonghe. This has resulted in a rapidly growing Guangzhou automobile industry cluster dominated by Japanese brands.
The industrial clustering brings significant scale, resource, and cost advantages, further strengthening the competitive position of the local auto industry. As the Guangzhou Automobile Industry Cluster, led by the Guangzhou Auto Group, continues to expand, it will play a vital role in boosting the overall strength and standing of Guangzhou’s automotive sector within China’s broader industry landscape.
Additionally, both Toyota and Honda, as part of the GAC Group, will now compete directly in the Chinese market, signaling a new era of growth and rivalry in the region. (Zhu Hong)
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