Toyota Debuts at Guangzhou Auto Show with "New Citizen"
On November 22nd, GAC Toyota Motor Co., Ltd. will make its debut at the Guangzhou Auto Show as a "new citizen" of the Chinese automotive market. This marks the brand’s first major appearance in Guangzhou after its establishment, and it has invested heavily in showcasing one of the most comprehensive and luxurious vehicle lineups ever displayed in China. The joint booth by GAC Toyota and FAW Toyota spans over 2,000 square meters, featuring more than 20 models. Among them, GAC Toyota will unveil its first product equipped with the new engine for the Camry, signaling a significant step forward in its local production strategy. Additionally, the brand will announce the pricing for the Crown model, which is set to launch next spring.
FAW Toyota, on the other hand, will showcase its upcoming hybrid vehicles that are scheduled for production next year, making this exhibition a pioneering event for the brand. A major highlight of Toyota Motor Corporation's participation in the show is the introduction of GAC Toyota’s “New Citizen†concept, under the theme “Return to Your New Home.†Before the official opening, interactive activities will be held at the booth to engage visitors and generate excitement.
This event comes just months after the establishment of Guangzhou Toyota Engine Co., Ltd. in February and Guangzhou Toyota Motor Co., Ltd. on September 6th. These developments mark Toyota’s strategic move into China’s largest automotive market—Guangdong Province. By setting up its first vehicle production and sales base in the region, Toyota has solidified Guangdong as a core hub for its operations in China.
Toyota’s presence at the Guangzhou Auto Show reflects not only its confidence in the South China market but also its long-term vision for growth in the region. With the completion of the Toyota project in Guangzhou, all three major Japanese automakers—Toyota, Honda, and Nissan—have fully established their production and sales bases in the city. This has attracted a large number of supporting parts suppliers, leading to the formation of key industrial zones such as Nansha Development Zone, Guangzhou Autonomous Economic Development Zone, Huadu, Zengcheng, and Yonghe. These areas have become major centers for automobile manufacturing and parts supply, forming a strong and growing auto industry cluster in Guangzhou.
The emergence of this cluster, centered around the Guangzhou Auto Group, is expected to significantly enhance the city’s position within the broader Chinese automotive industry. As Toyota and Honda—both part of the GAC Group—compete more directly in the market, the competitive landscape in Guangzhou is set to become even more dynamic. This development underscores the city’s growing importance as a key player in the global automotive industry.
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