·Bosch released its interconnection strategy in China

On May 12th, Bosch Group released a new strategy for interconnection in China: In the future, it will actively expand emerging businesses in the four major areas of connected transportation, connected industries, smart homes and smart cities, and support China's “Internet” development strategy.
Last year, Bosch officially changed its name to the automotive and intelligent transportation technology business unit of the largest business unit, which means that Bosch has not only limited to automotive technology, but also provided products, technologies and products for the entire intelligent transportation industry. Service-integrated system innovation solution.
In the field of connected driving, Bosch is trying to transform the car into a driver's intelligent assistant, not just a mobility tool.
To this end, Bosch will connect with the Internet, peripheral equipment and other vehicles, in the future, such as retrograde warning, fully automatic parking, automatic emergency call rescue, intelligent human-computer interaction and other vehicle interconnection and automatic driving functions will be Can be achieved.
Interconnection goal: To realize the driving of the auto-driving car on the road, there are two troubles: First, when the car passes through the congested road, it is often ruthlessly overtaken by other vehicles; second, it is difficult to find the parking space and stop the car smoothly.
Chen Yudong, president of Bosch (China) Investment Co., Ltd. believes that if autonomous driving can solve the above-mentioned driver's pain points, it can easily avoid congestion and stop smoothly, which will be the best application scenario for automatic driving at present.
“Based on our mass production projects with our customers, we have judged that the timetable for ADAS (Advanced Driver Assistance System) to move to full-automatic driving is: mass production of valet parking system is expected in 2018, and high-speed automatic driving assistance system can be realized in 2020. Mass production, fully automatic driving is expected to be realized after 2025." Chen Yudong said.
Bosch is currently addressing parking challenges through a range of solutions. These innovative services can help drivers find their parking spaces. At the same time, the intelligent assist system allows the owner to avoid unnecessary collisions during the stop.
In the interview, Chen Yudong told reporters that in terms of automotive technology, Bosch will not directly target end customers. As a provider of technical solutions, Bosch adopts a B2B model that cooperates with OEMs. Just like the mature valet parking technology, it is brought to market and requires OEMs to finalize and determine.
The goal of the Internet is still to make breakthroughs in autonomous driving. The most important of these is hardware development, sensor, actuator application, software development and intelligent travel services. At present, Bosch's main development direction is the communication module between the vehicle and the outside world, system application and information acquisition and how to make driving safer.
400 million euros invested in connected autopilots Xu Daquan, executive vice president of Bosch China, said in an interview with the 21st Century Business Herald on May 12 that any innovation in technology and products is gradual. "Take an example of changes in the screen of the car. What we see is that the screen is getting bigger and the operation mode has changed. In fact, the internal interconnection method has changed."
Unlike Internet companies, for the Bosch Chassis Control Systems Division, the development of autonomous driving technology is more about "safety." "The future pattern is like the current electrification. Everyone is doing it. Everyone has to come in. This must be an impact on Bosch, but in the end, it will definitely form a scale effect after competition." Xu Daquan said.
In fact, for Bosch, there is competition and cooperation with startups. The advantage of Bosch is that it has entered the automotive field earlier, and the understanding of the needs of automobile manufacturers and related system hardware is deeper.
Similarly, because of the product development cycle of automakers, the supply rhythm of general spare parts is 2-3 years, and the software update speed of start-ups is unimaginable by traditional suppliers.
There are two ways for Bosch to solve this problem: first, to change itself through cooperation; second, to explore new business models.
"The hardware, software and services that Bosch supplies are available to customers. The startups that you can count on are in contact with us." Chen Yudong told reporters.
One-third of Bosch's 56,000 R&D personnel worldwide are committed to software development, while nearly 5% of Bosch China's 5,000 R&D staff, as well as interconnected and autonomous driving related projects, are engaged in software technology development, such as The production of ADAS localization is a strong team in Suzhou.
According to Bosch's annual investment of 400 million euros in electric vehicles, Bosch's investment in interconnection and autonomous driving will not be less than 400 million euros.
Similarly, Bosch will continue to invest in the Chinese market in the future. “In the past five years, Bosch has invested more than RMB 18 billion in China, of which only RMB 5.2 billion was invested in 2015. Bosch will continue to invest in China in the past year.” Chen Yudong said.
In the past ten years, Bosch has achieved a compound annual growth rate of more than 22% in China. In the context of China's “new normal” market in 2015, Bosch still achieved steady growth in China with consolidated sales of RMB 77 billion.
“The good results achieved last year just showed that the interconnection strategy is the right direction.” Tairui, a member of the Bosch Group’s board of directors and head of the Asia-Pacific region, said that compared with three years ago, Bosch’s sales in China nearly doubled, and the Chinese market also closed 16%. The global sales share has become Bosch's largest market outside Germany.

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