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The reporter was informed yesterday that Guangdong Province will force the replacement of LED lighting in the public sector in the province for three years, involving all government agencies, hospitals and schools, and the Pearl River Delta region will be completed in two years. It is reported that the deputy governor will sign the responsibility with the local governments.
Under the favorable policies, relevant experts believe that whether the Buddha enterprises can develop in this round of favorable policies and overcapacity will depend on technology brands. In addition, we must solve the market congestion problem. Whoever wins the LED application market first can win.
According to industry insiders, the strongest place in Foshan's major LED companies is the brand and market channels. If Foshan takes the first step in the application field to make experience, it will help expand Foshan's position in the LED field. However, LEDs must first occupy the commercial field before entering the home lighting.
Government boost: From streetlight renovation to public indoor lighting The LED industry spent 2011 in overcapacity and serious reliance on streetlight projects. According to the statistics released by the High-tech LED Industry Research Institute, the output value of China's LED industry reached 154 billion yuan in 2011, and the output increased by more than 50. According to the "12th Five-Year Plan for the Development of New Materials Industry in the Country", LED Industry in 2015 The output value will reach 500 billion yuan.
However, the shrinking of overseas markets last year, the collapse of more than 400 LED middle and lower-end enterprises in Shenzhen, and the departure of a LED enterprise owner in Nanhai, Foshan, have sounded the alarm for the industry that accounts for 70% of exports. How to digest such a large capacity? The cultivation of the domestic market, especially the indoor lighting market, is particularly urgent.
Yesterday, Wen Shangsheng, an expert in the 863 Program Experts of the Ministry of Science and Technology, told reporters that the Guangdong Provincial Department of Science and Technology conveyed the above-mentioned latest industrial policy on February 13. Wen Shangsheng said that the government's promotion of indoor lighting from the renovation of street lamps to the public sector will accelerate the market cultivation of LED indoor lighting.
According to the survey and statistics of the pilot cities of the Ten Cities, there are more than 2,000 demonstration projects in 37 pilot cities, and more than 4.2 million LED lamps are used.
Industrial development: ultimately relying on the commercial market and home lighting, but industry insiders said that the streetlight renovation project can only digest capacity of about 10, while the commercial lighting market and home lighting are currently less than one. The long-term development of the industry ultimately depends on the commercial market and home lighting. To promote.
Foshan Lighting Director Liu Xingming told reporters that this year is the year of LED indoor lighting cultivation, the company will make great efforts to promote LED commercial indoor lighting.
In fact, the price of two roadblocks and the short-lived board problem of LED indoor lighting are gradually drifting away. The price of LED bulbs fell sharply last year due to competition from overcapacity. According to statistics, the average price of LED products has dropped 21. Fan Xiaocheng, director of Zhaoxin Group, said that due to the upstream surplus and the fierce competition in the downstream, there is still room for price decline.
For the short-life problem, Wu Yulin, president of the Foshan Lighting Association, told reporters that the modular production of LED light sources has solved this problem. When the lamp fails, the consumer can replace the cheapest regulator part by himself without having to replace the entire lamp.
However, LEDs still face standard unification problems, and the interchangeability between different manufacturers' products is poor. If standard production is formed, the LED is not far from indoor lighting. Wu Yulin said. It is understood that the Foshan Lighting Association is working with a number of companies in the association to solve the problem of standardized production.
EMC model It is understood that the method of using the saved electricity bill to pay for the lighting costs EMC mode to promote LED, so that customers, banks, LED companies can benefit, allowing the government to get tax and energy saving without investment Goal and achieve multiple wins. It is reported that the public sector lighting renovation will still adopt the EMC model. But unlike before, the cooperation will be led by China Southern Power Grid as a financier and purchaser, which will reduce government pressure and LED business risks.
Good policy: Foshan can take a step in the application field. How should LED companies in Foshan seize the opportunity to win in the industry reshuffle? Wen Shangsheng believes that local governments should actively guide and enterprises must cultivate their internal strengths. Wen Shangsheng believes that the problem to be solved is market congestion. Whoever wins the LED application market first can win. Local governments should consider more local policies. Foshan's advantage is application. It is not necessarily the whole industry chain. It is most practical to plan the application field.
Wan Xiaocheng also believes that the strongest place in Foshan's major LED companies is the brand and market channels. If Foshan takes the first step in the application field to make experience, it will help expand Foshan's position in the LED field. But before the LED enters the home lighting, it must first occupy the commercial field. Especially in factories, schools, hospitals, shopping malls, where lighting is long, energy-saving effects are obvious, especially for the promotion of LEDs.
Therefore, I hope that the Foshan government can introduce incentive policies and decentralize them to the lowest level in the commercial field. Not only promote LEDs in public areas such as public institutions, but also encourage shopping malls and factories to participate. For the operation mode, you can refer to the EMC contract energy management mode for streetlight transformation. Foshan Lighting Director Liu Xingming said.
Wu Yulin believes that in the face of opportunities, whether Buddha enterprises can develop in this round of favorable policies and overcapacity, basically rely on technology brands. Foshan has five listed companies, and technology and brands have a place in the country. If they work together, Foshan has the opportunity to create regional brands.