Isuzu company: "Celebrating the Chinese market is equivalent to Isuzu"
In China's light truck market, a peculiar "ISUZU phenomenon" has left many consumers puzzled: various light trucks are equipped with the 4JB1 engine from Isuzu, and several companies associated with "bell"—such as Qingling, Jiangling, and Ao Ling—have all used the Isuzu brand in some way. But who truly represents the real Isuzu?
According to Moyuki Yoshito, Executive Director of Isuzu Motors in Japan, only two Chinese companies currently have access to Isuzu’s latest technology and products, and are authorized to use the "ISUZU" brand. These are Qingling and the Guangzhou Isuzu Bus Factory. The relationship between Isuzu and JMC (Jiangling) is different. "We have not granted Jiangling the right to use the 'ISUZU' brand," said Yoshito during an interview with reporters.
There are three joint ventures between Isuzu and Chinese companies: Qingling, Jiangling, and a bus factory in Guangzhou. However, only Qingling and the Guangzhou company are permitted to use the Isuzu brand. The Qingling-Isuzu joint venture began in the mid-1980s, and Qingling has consistently kept up with Isuzu’s technological advancements.
Regarding the relationship with Jiangling, Yoshito explained that their collaboration was supported by the government of Jiangxi Province. However, he added that they no longer have business dealings with Jiangling. "For Jiangling Kaiyun, we did not provide any advanced technology," he clarified. This has led to confusion among consumers, as Jiangling promotes its vehicles as containing the "essence of Isuzu technology."
Representatives from the Isuzu China Business Unit expressed frustration when questioned about this. "Isuzu does not know where the latest Isuzu technology is being advertised," one representative said during an interview in Dongguan, Guangdong.
Moyuki also addressed the issue of the 4JB1 engine, which has been widely used in Chinese light trucks. He explained that in the 1980s, Isuzu signed a trade agreement with the Chinese government, transferring the 4JB1 engine technology to several Chinese manufacturers. However, over time, Isuzu and Qingling have updated the engine multiple times, introducing new technologies that now bring it up to par with global standards. "Only Qingling has the same level of performance and quality as Isuzu today," he stated.
Today, Qingling produces many key components domestically and collaborates with Isuzu on vehicle sales and parts development. Qingling’s products are even integrated into Isuzu’s international procurement system, making it a crucial player in Isuzu’s global strategy for commercial trucks.
Recently, Ansai Fujio, head of Isuzu’s powertrain division, mentioned that the company is considering sourcing engine assemblies from Qingling. According to Isuzu’s procurement evaluation system, only four suppliers are qualified besides the Fujisawa plant in Japan. These include Isuzu plants in the U.S., Poland, Thailand, and Qingling in China.
Previously, Isuzu had already sourced heavy-duty truck gearboxes from Qingling, and plans are underway to source light truck gearboxes from the same supplier—previously produced exclusively in Japan. This highlights Qingling’s growing role in Isuzu’s supply chain and its increasing importance in the global automotive industry.
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