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Although China's lighting industry has begun to take shape, China's lighting enterprises are mostly small and medium-sized. In the current market competition, the two-stage differentiation of industry development is serious. How can small and medium-sized lighting enterprises succeed in under pressure? Upgrade this opportunity to improve the quality and efficiency of development. The development opportunities and challenges of small and medium-sized lighting enterprises coexisted. The lighting industry entered a period of rapid development, and the number and scale of small and medium-sized enterprises also rapidly increased and expanded. Small and medium-sized lighting companies undoubtedly play an increasingly important role in prospering the economy, increasing employment, promoting innovation and stimulating new economic growth points. Survival pressure is huge, how do small and medium-sized lighting companies break through? Although China's small and medium-sized lighting enterprises are still developing, there are still problems such as small scale, low competitiveness, and lack of talents. However, opportunities and challenges always coexist. The lighting market has not yet entered a mature stage, and the space for small and medium-sized lighting enterprises can still be greatly expanded. . I don't know when the scale economy has become a golden rule, and it is the ultimate goal of lighting entrepreneurs to absorb funds to expand the scale of enterprises. Indeed, scale production will lower costs and companies will be able to obtain more profits. However, in today's complex market, de-scale has its own existence. This means that small and medium-sized lighting companies can also fight against opponents much larger than themselves. Small and medium-sized lighting companies have a stronger competitive position. It is understood that small enterprises have a stronger competitive position, mainly due to their flexibility. Compared with large enterprises, small and medium-sized lighting companies spend less time on management and can devote more energy to innovation and confront big companies. Too large a scale is a hindrance to the innovation of large enterprises. Therefore, at this level, small and medium-sized lighting companies tend to absorb new ideas at a lower cost. In addition, in the current contribution of Internet technology to the ecological structure of enterprises, cloud computing and other innovations are close to the small business owners, and even can be said to be at your fingertips. In view of this, once the small and medium-sized lighting companies are determined, the systems of wages, inventory, accounting, etc. can be purchased in a service manner and maintained through an automated model, and can maintain the highest level. In the era of the Internet, small and medium-sized lighting companies need to be good at leveraging their strengths, adjusting their development strategies, facing difficulties, and finally succeeding.