According to the report, in 2012, the Chinese government stimulated the domestic demand of LED lighting through a series of policy measures, which led to the launch of China's LED general lighting market. It is estimated that by 2015, China's LED general lighting demand will reach 10 billion US dollars, as the economy continues to grow. With the increase in LED penetration rate, China's LED general lighting demand will reach 22 billion US dollars by 2020.
Faced with such a huge market demand, LED companies have been able to open up the market. But there are also a small number of companies that choose to take shortcuts: cottage and imitation. It is understood that in recent years, from the LED power supply to the LED whole lamp, LED display and other application areas have appeared counterfeit products of major brands, the companies busy statement, busy strengthening anti-counterfeiting, feel troubled. I would like to ask, is it easy to be a cottage, who is still engaged in research and development?
How do the cottage enterprises survive?
The main survival rule of the cottage enterprise is ultra-low price. If the market price of an LED ceiling lamp of an internationally renowned brand is 1399 yuan, the cottage lamp with its appearance is exactly the same as 325 yuan.
Why is the price of cottage products so low? Because they save a lot in materials, design costs and after-sales service, the most important thing is to save the marketing expenses, and directly enter the market by copying other people's appearance and design.
How to transform the cottage enterprises?
In any market, there will be a mixed situation. If SMEs are in the initial stage of development, and this stage will certainly undergo a period of tempering to improve, then whether they can respect the original design of the product and rely on the design to enhance the added value of the product. Be an important indicator of whether a company can become bigger and stronger.
Some companies initially have relatively weak funds. In order to reduce risks, they may take the road of cottage. Imitation is the beginning of all human learning. It is like we have to learn things when we are young. Maybe many things are to copy others and then combine them. We like to do it. When we reach a certain level, we need our own things.
Everything has an initial stage. When we choose to copy and imitate, we may not have a deeper understanding of things, but we have to admit that there is no vitality in choosing plagiarism and imitation.
Lev Tolstoy once said that if we learn to make ourselves not create anything, then life is only imitating and copying. If the company has always had no way out of the cottage, it must take his path of innovation.