Special environmental lighting industry barriers to entry 1. Technical barriers Special environmental lighting technology is a comprehensive technology that integrates many disciplines such as optics, electronics, chemicals, materials, environment, occupational health, and intelligent control. High-end special environmental lighting enterprises mainly produce high-tech, high-value-added, high-efficiency special environmental lighting equipment. The technology, R&D and testing equipment are heavily invested in the early stage, and the technical level of R&D personnel is high, and the technical barriers are relatively high.
2. Marketing Network Barriers Special environment lighting equipment customers require product providers to design lighting systems for specific environments, respond quickly to customer needs, shorten customer downtime due to lighting failures, and reduce customer production and operation losses. Only by relying on a sound marketing network and establishing long-term cooperative relationships with customers can product providers grasp the differentiated needs of customers, provide products and services that customers are satisfied with in time, and consolidate and expand market share. A perfect marketing network cannot be achieved overnight, and product providers need to gradually accumulate and improve in the long-term business process. Therefore, a perfect marketing network has become one of the important barriers to entering the special environment lighting industry.
3, product quality barriers The quality of special environmental lighting equipment has a greater impact on customer productivity. Unstable product quality or high repair rate will have a major adverse impact on the safety of customers. Therefore, a sound quality management system and supply chain management level have become an important factor in determining the competitive position of special environmental lighting equipment manufacturers in the industry. Only companies with a complete and efficient overall quality management system and a high level of supply chain management can adapt to fierce market competition and occupy a high market share.
4. Scale barriers With the continuous increase of participants, the competition in the special environmental lighting industry is becoming increasingly fierce, and the economies of scale are increasingly obvious. Only by forming brand advantages and technical characteristics, enterprises with a certain scale can get better development. Enterprises with a single species and uneconomic scale face the dilemma of being eliminated. Scale barriers have become one of the important features of the special environmental lighting industry.
5, product differentiation barriers Special environment lighting equipment is used in flammable and explosive, strong vibration, strong impact, strong corrosion, high and low temperature, high humidity, high pressure, electromagnetic interference, wide voltage input and other environments, need to meet special light distribution, Special lighting requirements such as signal and emergency, but also need to meet the requirements of energy saving, safety and environmental protection. If the company's products fail to meet the individual needs of customers, they will be eliminated. Therefore, product differentiation has become one of the important barriers to entering the special environmental lighting industry.