The development of mold enterprises in China is only on the right track in recent years, so there are still various problems in the management model and so on.
We know that marketing strategy is based on customer needs, based on experience to obtain customer demand and purchasing power information, business community expectations, organized various business activities, through a coordinated product strategy, price strategy, Channel strategy and promotion strategy, to provide customers with satisfactory products and services to achieve business goals.
The mold industry itself is a branch of the industry, and the market scope is relatively small, so companies are not doing well enough in the marketing concept of the product. Although it has undergone a long period of development and improvement, China's mold industry has made great progress and breakthroughs, but also achieved great results, but China's mold industry is still a lot of problems in the management. The first and foremost is that the level of marketing can not meet the needs of the development of the industry.
Low level of marketing, extensive management, and low efficiency are the three major problems in China's mold industry. The existence of these three major problems has led to the lack of competitiveness of China's hardware mold industry.
The overall marketing level of Chinese mold making enterprises is still in the initial stage of the world. There is no brand building, no technological innovation capability, let alone control over the industrial chain. Mainly reflected in the single sales channels, the supply of raw materials is restricted, the awareness of resource integration is not strong.
Management is reflected in the imperfect or not established modern corporate system, internal governance structure is chaotic, family-style nepotism, financial management, especially cash flow management, product quality management, on-site production management, there is no effective method and measure can not achieve effective control.
It is understood that China's mold companies should continue to explore advanced marketing models, learn from experienced marketing predecessors, and improve their own marketing concepts. To replace the crony-private family-style management mode with meritocracy, to enable our country's mold companies to benefit from management. Improve the efficiency of China's mold enterprises, so as to improve the competitiveness of China's mold industry as a whole.
As for the domestic mold and die companies that are in the transition and development stage, the market needs to do more in the future.